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Going for Gold: Globalizing the Olympics, Localizing the Games

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Title	Going for Gold: Globalizing the Olympics, Localizing the Games
Author	Short, John Rennie
UMBC Affiliation	Public Policy
Date Digitized	2012-12-13
Document Type	article
Language	en
Keywords	Summer Olympics, Games, National, Global, Coverage, IOC
Abstract	This papers discusses the siting of the Summer Olympic Games at the global, national and local scales. The increasing coporatization of the Games is examined. Their use in city marketing campaigns is evaluated. The increasing competition between cities to host the Games is part of the growing competition between world cities for global spectacles.
Bibliographic Citation	Short, John Rennie. "Going for Gold; Globalizing The Olympics, Localizing The Games." Globalization and World Cities (GaWC) Research Network. 22 Jan. 2003. 6 Dec. 2012 <http://www.lboro.ac.uk/gawc/rb/rb100.html>.
Date Published	2003-01-23
Original Publisher	pre-publication manuscript
Collection	Faculty Publications
Rights	This item may be protected under Title 17 of the U.S. Copyright Law. It is made available by UMBC for non-commercial research and education. For permission to publish or reproduce, please contact the author.
File type	application:pdf
File size	168447 Bytes